IRI UTOR GID
LEGENDS ARE WRITTEN, WE MAKE THEM KNOWN
Hi there,
We're so excited you're considering IRIS Influencer Society for your book promotion! We know how much heart goes into every story, and we're honored to have the opportunity to be part of your publishing journey.
This guide will walk you through our services, campaign process, and what you can expect when working with IRIS. If you have any questions along the way, we're always here to help. We can't wait to help make your story known.
Kim & Tonya xx
OR TOR
IRIS Influencer Society was founded with one simple belief: every story deserves the chance to be discovered. What began as a passion for supporting indie authors has grown into a trusted community that connects authors with dedicated readers through authentic, relationship-driven promotion. We believe successful book marketing is about more than visibility. It's about building meaningful connections, celebrating creativity, and helping stories find the readers who will love them. Every campaign we create is approached with care, integrity, and a genuine passion for books.
MEET THE IRI TEAM
KIMBERLY HADDIX
Co-Founder & Director of Operations
Kimberly is a Co-Founder and Director of Operations at IRIS Influencer Society, where she oversees campaign coordination, onboarding, influencer relations, and day-to-day operations for indie author promotions. A devoted reader with a passion for supporting indie authors, she manages everything from client intake and communication to scheduling, media kit creation, application vetting, and campaign organization. Her work is centered around creating a seamless, professional experience while fostering a supportive and engaged community for authors, influencers, and readers alike.
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TONYA JOHNSON
Co-Founder & Creative Director
Tonya is the Co-Founder and Creative Director of IRIS Influencer Society, where she leads the creative vision behind IRIS campaigns and social media presence. With a background in marketing and a passion for storytelling, she oversees graphic design, promotional content, branding, and social media management across the company’s platforms. An avid reader and art enthusiast, Tonya combines creativity with strategy to craft visually engaging campaigns that help indie authors connect with readers in meaningful and memorable ways.
Morgan Robinson
Author PA
Morgan serves as Author PA at IRIS Influencer Society, providing administrative and promotional support for indie authors. With over three years of experience in the book community, she helps manage the behind-the-scenes tasks that keep an author's business running smoothly, including street team management, newsletter coordination, event applications, and promotional organization. Her goal is to take everyday tasks off an author's plate so they can focus on creating their next story.
UTHOR ERVIC COECTION
IRTAL BOOK TOR
BOOK TOURS $250+
IRIS Virtual Book Tours are designed to increase visibility, engagement, and reader interest through a coordinated series of scheduled posts across social media platforms. Tours begin at a 3-day minimum and can be extended to fit your release needs. Each tour features curated influencer posts that highlight your book through reviews, graphics, reels, and reader-focused content.
Book Tours with IRIS include ARC book reviews, providing authentic early feedback that helps build credibility and reader trust. Our team manages the scheduling, coordination, and communication to ensure a smooth and organized experience. The result is consistent exposure that introduces your book to new audiences while supporting long-term discoverability.
HYPE TOURS $200+
IRIS Hype Tours are designed to build excitement and expand visibility through feature-only promotional content across social media platforms. Like our Virtual Book Tours, Hype Tours begin at a 3-day minimum and can be extended to align with your needs. These tours focus on themed features that spark reader interest.
Hype Tours do not require reading or reviews, making them ideal for early exposure, pre-orders, book sales, reintroducting a completed series, or quick promotional boosts. Our team handles coordination, scheduling, and communication to ensure a seamless experience. The result is consistent promotion that keeps your book visible for readers.
INDIIDAL PMOTION
ARC CAMPAIGNS $150
Our ARC Campaigns focus on generating authentic reader feedback through reviews completed by a deadline. Influencers receive advance or review copies and share honest reviews that help build credibility and expand your book’s reach at any stage of publication. We handle the entire process, including creating the application, vetting and building your ARC team, and managing all communication for a seamless experience. The result is strong early review support that positions your book for lasting success.
COVER REVEAL $125
RELEASE BLAST $125
A Book Cover Reveal builds excitement by unveiling your cover through a curated team of influencers sharing coordinated features and announcements across social media platforms. This promotion highlights your book’s branding and vibe while encouraging early interest and engagement. It is ideal for introducing your book to new readers and setting the stage for future promotions.
A Release Day Blast delivers concentrated visibility on your book's release day through a curated team of influencers sharing coordinated features and announcements across social media platforms. This campaign is designed to maximize launch day awareness, build excitement, and help your book reach more readers when it matters most.
BOOK BOOST $125
A Book Boost provides a focused burst of exposure designed to keep your book visible before or after release. This promotion uses feature posts via a curated influencer team to boost your book for fresh audiences. It is ideal for reviving interest, supporting pre-orders or sales, or filling gaps in your promotional timeline.
I PCKGE
LAUNCH $375
($450 VALUE)
The Launch Package delivers a complete promotional push by combining a Cover Reveal, Book Tour, and Release Day promotion. Designed to create strong visibility leading into and through release, this package supports both anticipation and launch-day momentum. Additional tour days can be added as needed.
SHOWCASE $300
($350 VALUE)
SIGNATURE $300
($350 VALUE)
The Showcase Package pairs your choice of a Cover Reveal or Release Day Blast with a Book Tour to provide visibility beyond a single post. This option is perfect for authors who want consistent exposure while highlighting their book’s branding and key details. Tour length can be customized to fit your goals and budget.
The Signature Package combines an ARC Campaign, Cover Reveal, and Release Day Blast to support your book from early buzz through launch day. This package is ideal for authors looking to build credibility, visibility, and momentum across multiple promotional stages. It offers a well-rounded approach at a discounted bundled rate.
DDITIONA I ERVICE
PA SERVICES
EDITORIAL
VISUAL BRANDING & PROMOTIONAL GRAPHICS
Our Personal Assistant (PA) Services provide ongoing administrative, marketing, and promotional support tailored to your needs. Whether you need help with day-to-day tasks or long-term project management, we'll customize a plan that works for you.
Services may include newsletter management, PR support, outreach, author communications, street and ARC team management, social media management, content creation, scheduling, travel coordination, marketing plans, and more.
Custom PA packages available. Pricing varies based on services selected.
Our Developmental Services are designed to strengthen your manuscript and help you prepare it for readers and marketing.
Developmental Editing focuses on the big picture of your story, including plot, pacing, character development, dialogue, structure, and overall flow. You'll receive detailed feedback and recommendations to help elevate your manuscript before publication.
Content Pulls transform your manuscript into ready-to-use marketing content. We identify standout quotes, memorable scenes, tropes, microtropes, noteworthy locations, and marketing hooks that can be used for social media, graphics, and promotional campaigns.
Bring your book to life with custom-designed promotional graphics and stunning character art created to captivate readers and elevate your online presence. Whether you're announcing a release, sharing teasers, highlighting your characters, or creating eye-catching social media content, we design cohesive visuals that strengthen your brand and make your story unforgettable.
Every design is thoughtfully created by a human designer ensuring your promotional materials are original, authentic, and crafted with the same care and creativity as your story.
TETIMONIL
"The MOST supportive community I’ve ever experienced. You guys are such a gift!”
“The team at IRIS was absolutely spectacular and the support and enthusiasm from the entire team was stellar. I felt so loved and so seen! And made lots of new friends. I appreciate all of you on the IRIS team!! I’m so grateful.”
-Author Natalie Banks
HAT'S NET: TE BOOKING PROCESS
1. Choose Your Service
Select the promotion or package that best fits your book and publishing goals.
2. Book Your Campaign
Reserve your campaign with IRIS by reviewing your proposal (sent via email once services are decided upon), signing your contract, and paying your 50% deposit.
3. Send Your Assets
Provide your requested assets such as a high resolution image of your book cover, any character or content art you want to share, favorite book quotes, moodboards, and any other promotional materials that you think will help us capture your book's vibe so we can prepare the sign-up and promotional graphics.
4. We Get to Work
Our team creates your campaign, prepares your sign-up and media kit, recruits, vets, and coordinates influencers, and keeps you updated throughout the process.
5. Launch Your Campaign
Your promotion goes live! We manage the details while your book is shared with a community of readers just waiting to discover their next favorite book!
COMMITION
CONTCT METOD
Email is our preferred method of communication, as it allows us to keep conversations organized and ensures nothing important is missed. Direct messages on social media platforms, including Instagram, can easily get lost or delayed due to message volume and platform limitations. For the fastest and most reliable response, we ask that all questions, updates, and important information be sent via email.
PONE TIM
We aim to respond to all emails within one to two business days during normal business hours. While we often reply sooner, this timeframe allows us to provide thoughtful and accurate responses. We appreciate your patience and understanding as we give each author and campaign our full attention.
BSINE HOR
Monday - Friday: 9:00 AM - 5:00 PM EST
Saturday & Sunday: Closed
Holiday Hours: IRIS is closed on major U.S. holidays. Messages received outside of business hours or during holiday closures will be returned on the next business day.
TANK OU
Thank you for taking the time to learn more about IRIS Influencer Society.
We know that choosing a publicity partner is an important decision, and we're honored that you're considering us to be part of your publishing journey. Whether you're preparing for your debut release or launching your next bestseller, our team is committed to providing thoughtful, personalized support every step of the way.
If you already filled out the Author Questionnaire, we will be in touch shortly!
If you haven't filled out the Questionnaire yet and you feel IRIS is the right fit for your book, we'd love to hear from you!
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